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BRAND POSITIONING:

SENGUPTA SUBROTO;

BRAND POSITIONING: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1995 - 299

ISBN: 0-07-462401-6

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 211

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BRAND POSITIONING: