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CONSUMER BEHAVIOUR:.

LAZAR LESLIE;SCHIFFMAN LEON G;

CONSUMER BEHAVIOUR:. - 5TH - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1996 - 684

ISBN: 81-203-0902-2

Subjects--Index Terms: "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"

Dewey Class. No.: 658.8342 / 360

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CONSUMER BEHAVIOUR:.