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FUNDAMENTALS OF MARKETING:

ETZEL MICHAEL J;STANTON WILLIAM J;WALKER BRUCE J;

FUNDAMENTALS OF MARKETING: - SINGAPORE "MCGRAW-HILL,INC" 1994 - 697

ISBN: 0-07-113561-8

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT"

Dewey Class. No.: 658.8 / 836

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