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MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

AAKER DAVID A;

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME - NEWYORK THE FREE PRESS 1991 - 299

ISBN: 0-02-900101-3

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 838

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MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME