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"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION AND CONTROL"

NAMAKUMARI S;RAMASWAMY V S;

"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION AND CONTROL" - FIRST - DELHI MACMILLAN INDIA LTD 1990 - 624

ISBN: 0333 92439 8

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 892

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"MARKETING MANAGEMENT:PLANNING, IMPLEMENTATION AND CONTROL"