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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"

RAVI SHANKER;

"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" - REVISED - NEWDELHI SOUTH ASIA PUBLICATIONS 1997 - 550

ISBN: 81-7433-020-8

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8(SER) / 1030

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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"