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PROMOTION MANAGEMENT:

JOHN J BURNETT;

PROMOTION MANAGEMENT: - NEWDELHI AITBS PUBLISHER AND DISRTIBUTORS 1998 - 743

ISBN: 81-7473-077-7

Subjects--Index Terms: "SALES MANAGEMENT,SALES PROMOTION"

Dewey Class. No.: 658.81 / 1223

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PROMOTION MANAGEMENT: