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STRATEGIC BRAND MANAGEMENT:

KELLER KAVIN LANE;

STRATEGIC BRAND MANAGEMENT: - LONDON "PRENTICE-HALL, INC" 1998 - 750

ISBN: 0-13-120115-8

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS,BRANDS STRATEGY,STRATEGIC BRAND MANAGEMENT"

Dewey Class. No.: 658.827 / 1230

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STRATEGIC BRAND MANAGEMENT: