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INTENTIONAL MARKETING:ANALYSIS AND STRATEGY

ONKVISIT SAK;SHAW JOHN J;

INTENTIONAL MARKETING:ANALYSIS AND STRATEGY - 3RD - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 1998 - 750

ISBN: 81-203-1238-4

Subjects--Index Terms: INTENTIONAL MARKETING

Dewey Class. No.: 658.848 / 1252

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INTENTIONAL MARKETING:ANALYSIS AND STRATEGY