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ADVERTISING AND PROMOTION:

MOHAN MANENDRA;

ADVERTISING AND PROMOTION: - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 1989 - 418

ISBN: 0-07-451780-5

Subjects--Index Terms: "ADVERTISING,ADVERTISING MANAGEMENT,ADVERTISING, MANAGEMENT,ADVERTISING,MANGEMAENT,ADVERTISING,PROMOTION,MARKETING COMMUNICATION,ADVERTISISNG"

Dewey Class. No.: 659.111 / 1283

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ADVERTISING AND PROMOTION: