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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"

S C;SINHA P K;

"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" - FIRST - MUMBAI HIMALAYA PUBLISHING HOUSE 1994 - 253

ISBN:

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8 / 1547

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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"