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MARKETING RESEARCH:

AAKER DAVID A;

MARKETING RESEARCH: - 6TH - NEW JERSEY JOHN WILY AND SONS PVT LTD 1999 - 776

ISBN: 9171-51-262-9

Subjects--Index Terms: "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES"

Dewey Class. No.: 659.1 / 1652

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MARKETING RESEARCH: