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MARKETING RESEARCH:

AAKER DAVID A;DAY GEORGE;

MARKETING RESEARCH: - 6TH - NEW JERSEY JOHN WILY AND SONS PVT LTD 1999 - 776

ISBN: 9971-51-262-9

Subjects--Index Terms: "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES"

Dewey Class. No.: 658.8 / 1653

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MARKETING RESEARCH: