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THE RX FACTOR:STRATEGIC CREATIVITY IN PHARMACEUTICAL MARKETING

PAVAN CHOUDHARY;

THE RX FACTOR:STRATEGIC CREATIVITY IN PHARMACEUTICAL MARKETING - NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 1997 - 150

ISBN: 81-7039-627-5

Subjects--Index Terms: "PHARMA,PHARMACY MARKETING"

Dewey Class. No.: 615.0688 / 1763

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THE RX FACTOR:STRATEGIC CREATIVITY IN PHARMACEUTICAL MARKETING