IES Management College And Research Centre

SERIOUS PLAY:HOW THE WORLDS BEST COMPANIES SIMULATE TO INNOVATE

SCHRAGE MICHAEL;

SERIOUS PLAY:HOW THE WORLDS BEST COMPANIES SIMULATE TO INNOVATE - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2000 - 244 P. HARD

The new economics of innovation --
A spreadsheet way of knowledge --
Our models, ourselves --
Productive waste --
Preparing for surprise --
Perils of pathological prototyping --
S(t)imulating interventions --
Measuring prototyping paybacks --
Going meta: evolution as a business practice.



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