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MARKETING FOR NON-MARKETING MANAGERS:

FORSYTH PATRICK;

MARKETING FOR NON-MARKETING MANAGERS: - NEWDELHI UNIVERSITIES PRESS INDIA LIMITED 2000 - 176

ISBN: 81-7371-275-1

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 2334

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MARKETING FOR NON-MARKETING MANAGERS: