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PRINCIPLES OF MARKETING:

ARMSTRONG GARY;KOTLER PHILIP;

PRINCIPLES OF MARKETING: - 9TH - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2001 - 871 N/B-3331

ISBN: 81-203-1839-0

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT"

Dewey Class. No.: 658.8 / 2392

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PRINCIPLES OF MARKETING: