MARKETING MANAGEMENT:
CHATTARJEE, B K
MARKETING MANAGEMENT: A FINANCE EMPHASIS - 4 REVISED - MUMBAI JAICO PUBLISHING 2012 - 523 P. PAPER
Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
9788172246549 81-7224-654-4
MARKETING--FINANCE
658.8
MARKETING MANAGEMENT: A FINANCE EMPHASIS - 4 REVISED - MUMBAI JAICO PUBLISHING 2012 - 523 P. PAPER
Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
9788172246549 81-7224-654-4
MARKETING--FINANCE
658.8