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BRAND MANAGEMENT:THE INDIAN CONTEXT

MOORTHI YLR;

BRAND MANAGEMENT:THE INDIAN CONTEXT - MUMBAI VIKAS PUBLISHING HOUSE 2000 - 171

ISBN: 81-259-0739-4

Subjects--Index Terms: "BRAND MANAGEMENT,BRANDS"

Dewey Class. No.: 658.827 / 2741

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BRAND MANAGEMENT:THE INDIAN CONTEXT