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"MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL"

DIPAK C JAIN;KOTLER PHILIP;SUVIT MAESINCEE MAESINCEE;

"MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL" - "BOSTON, MASSACHUSETTS" HARVARD BUSINESS SCHOOL PRESS 2002 - 193

ISBN: 1-57851-600-5

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8 / 2745

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"MARKETING MOVES:A NEW APPROACH TO PROFITS, GROWTH, AND RENEWAL"