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"THE MARKETING AUDIT HANDBOOK:TOOLS, TECHNIQUES CHECKLISTS TO EXPLOIT YOUR MARKETING RESOURCES"

AUBREY WILSON;

"THE MARKETING AUDIT HANDBOOK:TOOLS, TECHNIQUES CHECKLISTS TO EXPLOIT YOUR MARKETING RESOURCES" - FIRST - LONDON KOGAN PAGE LIMITED 2002 - 294

ISBN: 0 7494 3735 9

Dewey Class. No.: 658.8 / 2980

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"THE MARKETING AUDIT HANDBOOK:TOOLS, TECHNIQUES CHECKLISTS TO EXPLOIT YOUR MARKETING RESOURCES"