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INTERNAL MARKETING:TOOLS AND CONCEPTS FOR CUSTOMER-FOCUSED MANAGEMENT

AHMED K PERVAIZ;RAFIG MOHAMMED;

INTERNAL MARKETING:TOOLS AND CONCEPTS FOR CUSTOMER-FOCUSED MANAGEMENT - NEWDELHI BUTTERWORTH-HEINEMANN 2003 - 299

ISBN: 0-7506-4838-4

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8072 / 2981

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INTERNAL MARKETING:TOOLS AND CONCEPTS FOR CUSTOMER-FOCUSED MANAGEMENT