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HOW CUSTOMERS THINK:ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET

ZALTMAN GERALD;

HOW CUSTOMERS THINK:ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2003 - 323

ISBN: 1-57851-826-1

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 3316

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HOW CUSTOMERS THINK:ESSENTIAL INSIGHTS INTO THE MIND OF THE MARKET