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COSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING:

KARDES FRANK R;

COSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING: - 2ND - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2002 - 457

ISBN: 81-203-2221--5

Subjects--Index Terms: CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342 / 3406

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COSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING: