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MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH

"HARPER W BOYD,;JEAN-CLAUDE JARRECHE;JOHN MULLINS;ORVILLE C WALKER,;"

MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH - 4TH - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2003 - 365

ISBN: 0-07-053088-2

Subjects--Index Terms: "MARKETING STRATEGY,MARKETING STRATEGIES,MARKETING STRATEGY,MARKETINHG STRATEGY"

Dewey Class. No.: 658.8 / 3435

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MARKETING STRATEGY:A DECISON FOCUSED APPRAOCH