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CONSUMER BEHAVIOUR

LOUDON, L DAVID

CONSUMER BEHAVIOUR CONCEPTS NAD APPLICATIONS - 4TH - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2002 - 788 P. PAPER

ISBN: 9780070473812 0-07-047381-1

Subjects--Topical Terms:
CONSUMER BEHAVIOUR

Dewey Class. No.: 658.8342

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CONSUMER BEHAVIOUR