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Newman, Andrew J.

Retailing : environment and operations Andrew J Newman and Peter Cullen - London Thomson Learning 2002 - 496 p. Paper

Pt.1 Managing the Retailing Environment --
Introduction to the Retailing Environment --
Structural Change in the Retail Environment --
Market Structure and Control: Retailing Structures --
Managing in Good Times and Bad: Dealing with Booms and Slumps --
Pt2. Retail Marketing: Planning and Development --
Strategic Marketing Planning for Retailing: Setting up the Business --
The Customer and the Retail Business: Knowing your Customers --
The Fundamentals of Merchandising: Product --
Establishing a Pricing Strategy --
Promoting the Store: Sending Out the Correct Sort of Messages --
Locating the Store in the Retail Environment --
Pt.3 Retail Marketing: Operations --
Store Design and Layout: Producing the Right Format --
Managing Retail Services: Creating Quality Retail Services --
Services Retailing: Creating Tangibility --
Business Operations: Financial Development --
Logistics and Distribution: Shipping the Goods to Market --
Pt.4 Delivering the Product --
Rolling Out the Goods: Developing New Relationships --
People in Retailing: Making People Matter --
Out-of-Store Retailing: Buy by Wire --
International Retailing Internationalization and Globalization --
A Review of Retailing: Environment and Operations.



ISBN: 9788131501634

Subjects--Topical Terms:
Retail trade --Management

Subjects--Index Terms: RETAIL MANAGEMANT

Dewey Class. No.: 658.87