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SERVICE MARKETING:ISSUES AND CASES

JHA M S;

SERVICE MARKETING:ISSUES AND CASES - MUMBAI HIMALAYA PUBLISHING HOUSE 2004 - 611

ISBN: 81-7866-430-5

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MARKETING"

Dewey Class. No.: 658.8 / 4011

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SERVICE MARKETING:ISSUES AND CASES