Normal view MARC view ISBD view

ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT

BROOKE MICHAEL Z;MILLS WILLIAM RONALD;

ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT - MUMBAI JAICO PUBLICATIONS 2005 - 219

ISBN: 81-7992-391-6

Subjects--Index Terms: "MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING STRATEGIES,NEW PRODUCT DEVELOPMENT,SELLING PSYCHOLOGICAL ASPECT,SERVICE MARKETING STRATERGIES"

Dewey Class. No.: 658.575 / 4051

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:

Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)

IES Management College And Research Centre

ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:NEW PRODUCT DEVELOPMENT