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ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:CUSTOMER ADVISORY BOARDS A STRATEGIC TOOL

CARTER ARNOLD TONY;

ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:CUSTOMER ADVISORY BOARDS A STRATEGIC TOOL - MUMBAI JAICO PUBLICATIONS 2005 - 162

ISBN: 81-7992-391-6

Subjects--Index Terms: "MARKETING MANAGEMENT,MARKETING RESEARCH,MARKETING STRATEGIES,NEW PRODUCT DEVELOPMENT,SELLING PSYCHOLOGICAL ASPECT,SERVICE MARKETING STRATERGIES"

Dewey Class. No.: 658.8 / 4056

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ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT:CUSTOMER ADVISORY BOARDS A STRATEGIC TOOL