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BLUE OCEAN STRATEGY:

CHAN, KIM W

BLUE OCEAN STRATEGY: HOW TO CREATE UNCONTESTED MARKET SPACE AND MAKE THE COMPETITION IRRELEVANT - BOSTON HARVARD BUSINESS SCHOOL PRESS 2005 - XV, 240 P. HARD

ISBN: 1-59139-619-0

Subjects--Index Terms: STRATEGIC MANAGEMENT

Dewey Class. No.: 658.802

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BLUE OCEAN STRATEGY: