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WHEN MARKETING BECOME A MINEFIELD:

HARVARD BUSINESS SCH;

WHEN MARKETING BECOME A MINEFIELD: - MASSACHUSETTS HARVARD BUSINESS SCHOOL PRESS 2004 - 187

ISBN: 1-59139-505-4

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / 4205

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WHEN MARKETING BECOME A MINEFIELD: