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BEING THE SHOPPER:UNDERSTANDING THE BUYERS CHOICE

LEMPERT PHIL;

BEING THE SHOPPER:UNDERSTANDING THE BUYERS CHOICE - NEW JERSEY JOHN WILY AND SONS PVT LTD 2002 - 245

ISBN: 0-471-15135-1

Subjects--Index Terms: RETAIL MANAGEMENT

Dewey Class. No.: 658.87 / 4232

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BEING THE SHOPPER:UNDERSTANDING THE BUYERS CHOICE