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CONSUMER BEHAVIOUR:A STRATEGIC APPRROACH

ASSAEL HENRY;

CONSUMER BEHAVIOUR:A STRATEGIC APPRROACH - NEWDELHI BIZTANTRA 2005 - 673

ISBN: 81-7722-521-9

Subjects--Index Terms: "CONSUMER BEHAVIOUR,CONSUMER BEHAVIOUR,ADVERTISING MANAGEMENT"

Dewey Class. No.: 658.8342 / 4380

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CONSUMER BEHAVIOUR:A STRATEGIC APPRROACH