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BRAND ROYALTY:HOW THE WORLDS TOP 100 BRANDS THRIVE SURVIVE

HAIG MATT;

BRAND ROYALTY:HOW THE WORLDS TOP 100 BRANDS THRIVE SURVIVE - NEWDELHI KOGAN PAGE 2005 - 314

ISBN: 0-7494-4439-8

Subjects--Index Terms: BRANDS

Dewey Class. No.: 658.827 / 4574

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BRAND ROYALTY:HOW THE WORLDS TOP 100 BRANDS THRIVE SURVIVE