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THE ORIGIN OF BRANDS:DISCOVER THE NATURAL LAWS OF PRODUCT INNOVATION AND BUSINESS SURVIVAL

RIES AL;RIES LAURA;

THE ORIGIN OF BRANDS:DISCOVER THE NATURAL LAWS OF PRODUCT INNOVATION AND BUSINESS SURVIVAL - NEWDELHI HARPER COLLINS PUBLISHERS 2004 - 308

Subjects--Index Terms: BRANDS

Dewey Class. No.: 657.73 / 4615

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THE ORIGIN OF BRANDS:DISCOVER THE NATURAL LAWS OF PRODUCT INNOVATION AND BUSINESS SURVIVAL