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"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY"

AAKER DAVID A;

"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" - NEW YORK FREE PRESS A DIVISION OF SIMON SCHUSTER 2004 - 348

ISBN: 0-7432-4938-0

Subjects--Index Terms: BRANDS

Dewey Class. No.: 658.827 / 4623

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"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY"