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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"

NARGUNDKAR RAJENDRA;

"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY" - FIRST REPR - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2005 - 357

ISBN: 0-07-058582-2

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MANAGEMENT,SERVICES MARKETING"

Dewey Class. No.: 658.8(SER) / 4663

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"SERVICES MARKETING:OPERATIONS, MANAGEMENT AND STRATEGY"