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RELATIONSHIP MARKETING

LINDGREEN, ADAM

RELATIONSHIP MARKETING DESIGN, IMPLEMENTATION AND MONITORING LINDGREEN, ADAM - HYDERABAD ICFAI CENTER FOR MANAGEMENT RESEARCH 2005 - 229 HARD

ISBN: 81-7881-586-9

Subjects--Topical Terms:
RELATIONSHIP MARKETING

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"

Dewey Class. No.: 658.812 / 4710

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RELATIONSHIP MARKETING