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THE MIRAGE OF GLOBAL MARKETS:HOW GLOBALIZING COMPANIES CAN SUCCEED AS MARKETS LOCALIZE

DAVID ARNOLD;

THE MIRAGE OF GLOBAL MARKETS:HOW GLOBALIZING COMPANIES CAN SUCCEED AS MARKETS LOCALIZE - NEW DELHI PEARSON EDUCATION INC 2004 - 229

ISBN: 81-297-0061-X

Subjects--Index Terms: GENERAL MANAGEMENT

Dewey Class. No.: 658 / 4776

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THE MIRAGE OF GLOBAL MARKETS:HOW GLOBALIZING COMPANIES CAN SUCCEED AS MARKETS LOCALIZE