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MARKETING PAYBACK:IS YOUR MARKETING PROFITABLE ?

MERRICK DAVID;SHAW ROBERT;

MARKETING PAYBACK:IS YOUR MARKETING PROFITABLE ? - NEWDELHI PEARSON EDUCATION DORLING KINDERSLEY INDIA PVT LTD 2006 - 511

ISBN: 8-7758-848-7

Subjects--Index Terms: MARKETING

Dewey Class. No.: 658.8072 / 4779

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MARKETING PAYBACK:IS YOUR MARKETING PROFITABLE ?