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CASE STUDIES IN MARKETING:THE INDIAN CONTEXT

SRINIVASAN, R

CASE STUDIES IN MARKETING:THE INDIAN CONTEXT - 3 - NEW DELHI PRENTICE-HALL OF INDIA PVT LTD 2005 - 306

ISBN: 81-203-2771-3

Subjects--Index Terms: "MARKETING CASE STUDIES,MARKETING MANAGEMENT"

Dewey Class. No.: 658.8072 / 4858

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CASE STUDIES IN MARKETING:THE INDIAN CONTEXT