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STRATEGIC MARKET MANAGEMENT:

AAKER DAVID A;

STRATEGIC MARKET MANAGEMENT: - 6 - NEW JERSEY JOHN WILY AND SONS PVT LTD 2004 - 338

ISBN: 9971-51-390-0

Subjects--Index Terms: MARKETING MANAGEMENT

Dewey Class. No.: 658.802 / 5046

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STRATEGIC MARKET MANAGEMENT: