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27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS

KAPOOR JAGDEEP;

27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS - NEWDELHI MACMILLAN INDIA LTD 2004 - 147

ISBN: 1403-92401-5

Subjects--Index Terms: BRANDS

Dewey Class. No.: 657.73 / 5200

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27 BRAND PRACTICES:TWENTY SEVEN ACTION PACKED STRATEGIES FOR BUILDING WINNING BRANDS