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BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION

KAPOOR JAGDEEP;

BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION - NEWDELHI MACMILLAN INDIA LTD 2006 - 110

ISBN: 1403-92861-4

Subjects--Index Terms: BRAND SEGMENTATION

Dewey Class. No.: 658.827 / 5201

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BRAND SEGMENTATION:SEVEN STRATEGIES FOR EFFECTIVE SEGMENTATION