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MARKETING MANAGEMENT:

SAXENA RAJAN;

MARKETING MANAGEMENT: - 3RD - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2006 - 819

ISBN: 0-07-059953-X

Subjects--Index Terms: "MARKETING,MARKETING MANAGEMENT,MARKETING MANAGEMENT,MARKETING MANAGEMENT A FINANCE EMPHASIS,MARKETING MANAGEMENT CASES,MARKETING MANAGEMENT,STRATEGIES,MARKETING MANAGEMENT-FINANCE"

Dewey Class. No.: 658.8 / 5228

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MARKETING MANAGEMENT: