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THE ENCYCLOPAEDIC DICTIONARY OF MARKETING:

KHAN KALEEM MOHAMMAD;KHAN MOHAMMED NAVED;

THE ENCYCLOPAEDIC DICTIONARY OF MARKETING: - NEWDELHI RESPONSE BOOKSA DIVISION OF SAGE PUBLICATION 2006 - 352

ISBN: 0-7619-3501-0

Dewey Class. No.: 658.803 / 5686

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THE ENCYCLOPAEDIC DICTIONARY OF MARKETING: