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RELATIONSHIP MARKETING:TEXT AND CASES

SHAJAHAN S;

RELATIONSHIP MARKETING:TEXT AND CASES - 0-07-05833 - NEW DELHI TATA MC-GRAW HILL PUBLISHING COMPANY LTD 2004 - 310

ISBN: 0-07-058337-4

Subjects--Index Terms: "CUSTOMER RELATIONSHIP MANAGEMENT,CRM, CONSUMER SATISFACTION,RELATIONSHIP MARKETING,RELATIONSHP MARKETING"

Dewey Class. No.: 658.8 / 5722

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RELATIONSHIP MARKETING:TEXT AND CASES