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MARKETING RESEARCH:

GREWAL DRUV;KRISHNAN R R;PARASURAMAN A;

MARKETING RESEARCH: - NEWDELHI BIZTANTRA 2005 - 682

ISBN: 81-7722-514-6

Subjects--Index Terms: "MARKETING RESEACH,MARKETING RESEARCH,MARKETING RESEARCH,,MARKETING RESEARCH, CASE STUDIES IN MARKETING,MARKETING RESEARCH,SPSS,MARKETING RESEARCH,TEXT,CASES"

Dewey Class. No.: 658.83 / 5767

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MARKETING RESEARCH: