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SERVICE MARKETING:ISSUES AND CASES

DAVID KURTZ L;FOSTER KENNETH E;

SERVICE MARKETING:ISSUES AND CASES - NEWDELHI BIZTANTRA 2006 - 460

ISBN: 81-7722-376-3

Subjects--Index Terms: "MARKETING MANAGEMENT,SERVICE MARKETING,SERVICES MARKETING"

Dewey Class. No.: 658.8(SER) / 5786

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SERVICE MARKETING:ISSUES AND CASES